Two Rivers firm gains minority-owned certification

Herald Times Reporter               

TWO RIVERS —Rural America Onshore Sourcing has been certified as a minority-owned business by the Wisconsin Department of Commerce. A company news release states Rural America specializes in providing companies with lower-cost outsourcing services in the U.S. at a savings of 25 to 40 percent over the cost of more expensive urban areas and without the risks associated with taking that work offshore.

The minority owned certification makes Rural America eligible for a five percent bid preference on state purchasing contracts in an effort by the state to increase opportunities for minority firms to sell their products and services to the state. It also makes the company eligible for technical and marketing assistance.
CEO Christopher Hytry Derrington said the office of State Rep. Ted Zigmunt provided valuable assistance. Rural America has business development centers in Wisconsin, Ohio and Kentucky with expansion to 19 more states planned by end of 2011.

"We hire people in rural areas rather than sending that work overseas to China or India, or to big cities in the U.S. where labor is much more expensive," said Marty Gardocki, vice president. Services provided include software design and development, business intelligence services, project and document management and market research.

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