Invincible changes name, appoints new managers

Herald Times Reporter

MANITOWOC — New owner Steve Schenian has changed the name of the company he took over earlier this month.

Invincible Metal Furniture Solutions, doing business as Invincible, opened its doors May 21, after Schenian purchased the assets of Invincible Office Furniture for $2.1 million, after the century-old company had gone into receivership.

Schenian’s buy-out has saved most of the 75 employees jobs at the Franklin Street manufacturing plant.

Mike Bartelt, new Invincible president, said in a news release, “We will continue to offer the same high quality products as before, while drastically improving on-time delivery performance, focusing on quality issues and modernizing and upgrading the manufacturing facility to continue to be competitive.”

He said Invincible would be a market driven company focused on the needs of its customers, providing the highest quality commercial furniture.

“The fact that the doors remained opened throughout the receivership process actually assisted us in developing a sense of continuity of providing our customers with products while making the transition seamless," Bartelt stated.

Other management appointments include Kelly Nething, vice president of sales; Dan Heilman, vice president of manufacturing operations; Ray Mueller, vice president of procurement; and Steve Diederichs, marketing director.

“Throughout the receivership process our performance has improved dramatically, as compared to the previous company," Nething stated.

“The highly trained workforce at Invincible has remained essentially intact, and are looking forward to the new era of manufacturing under the Invincible brand,” Diederichs stated.

He said Invincible employees are grateful to its customers “for sticking with us through an extremely difficult and uncertain time."

Diederichs said Invincible would seek to expand its presence in underserved markets.

“In addition, Invincible will be looking to strengthen its product offering while focusing on lean manufacturing initiatives, quality, and cutting edge product development,” Diederichs stated.

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